Strategy and marketing

We see strategy as a process, not a one-off exercise. A plan gives a focus for action. It also needs continual updating as people learn by doing and the context constantly changes.

Most of our work starts with some form of internal and external research to:

  • Understand the existing implicit and explicit strategy (often very different)
  • Discover what’s helping and what’s getting in the way of change (and reducing what’s getting in the way)
  • Build on what stakeholders (e.g. customers) want (key to getting commitment)
  • Identify resources and knowledge (often hidden in unlikely places in organisations) to get things going

We are skilled at identifying themes and building up coherent pictures of what is happening now as well as sketching possible futures.  Our skills in organisational change help engage people to bridge the crucial gap between research and action.

Read about recent marketing strategy work